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Written by Administrator
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Sunday, 22 March 2009 15:59 |
 | Beijing Scene Guidebook
1997 Edition
600++ pgs with color
10,000 printed | This book project was quite a monumental task considering most service bureaus in Beijing have yet to modernize with U.S. standards. I did layout and graphic design on 7 chapters in this book. I also stayed up 48 hours in order to output the entire document, color and all. Three versions of Quark were used; Simplified Chinese, Traditional Chinese and English Quark. Photoshop, Illustrator and Freehand were used for all graphics. | | 
| Irish Embassy
8-page,4-color
A4 Brochure Set
6000 printed British Council arts Brochure A4 set, 1000 printed | I was hired by the Irish Embassy in Beijing to do a Chinese version of their existing English information brochures. They supplied the photos and the Chinese text, I churned out the finished Quark product. I was in charge of this project from start to finish including initial meeting, design, output and printing. The color matching went well and provided the Irish Embassy with an identical Chinese compliment to their information resource library. Simplified Chinese Quark was used for layout. British Council brochures were done in a similar way with another graphic designer on my team as a collaboration. | | 
| Zhao Le Weekly
Entertainment Column
8-page, A3 oversize
120,000 circulation | The Zhao Le Entertainment Column is my pride and joy. I worked on this project most days and nights throughout the week. It was initially handed to me as a black/white with spot red design. After several months the newspaper was able to move to full color, and my Zhao Le was chosen to be the key forerunner in developing a color scheme that was both appealing as well as user-friendly. 4D database was used for the content then ported straight to Quark for placement in the template. |  | IBM Magic Box CD ROM marketing promo, 5000 printed | While working for Ogilvy and Mather I was in charge of the production behind the print and web portions of the IBM "Magic Box" ad campaign for Mainland China. My team's hard work and dedication on this campaign won Ogilvy Asia's Ad Agency of the Year for 1999. This CD ROM contained incredible rich media flash tutorials on the new products IBM would release in the coming season. The project involved working with several divisions within IBM: laptop, PDA, desktop, server and software. Each divison had unique demands and requirements as well as styles. Our design team took everything and made one consistent standard that connected all of their products in the campaign. This CD was just one tiny portion of the campaign, but it drew from every element of the entire production department from TV, print and web. | | 
| Excite China, print logo research and design | While working at Made For China, I was the partner in collaborating the design for Excite's migration into the Chinese market. We took several of their proposed new names and made new logos for their entry into China. As it turned out, Excite got sold to @Home while we were working on the migration and it actually never came into the mainland with much backing. | | While at Made For China I was hired to head all of their print and web production. One huge portion of our budget came from our print materials for Ford. My job was to make anything Ford needed, which included everything from envelopes to employee training materials to highway billboards. This is just a small portion of the work we did for Ford. A) Sign for Service Center - B) Envelope - C) Service Center Map - D) Six Point Guarantee Brochure - E) Certificates F) Car Brochures - G) Car Brochure with Inserts - H) Exhibition Oversize Prints - I) Billboard example - J) Highway Billboard example a> b> c> d> e>  f>  g>  h> i>  j> | | Besides working on the Zhao Le Entertainment Column at Beijing Scene, I was also responsible for all the ads that went into Zhao Le. Here are just a few. Most were black and white with spot red, some were in full color when available. I was also responsible for other sections of the paper when needed. Here are a few examples of pay layout in Chinese Quark a>  b>  c>  d>  e>  f>  g>  h>  i>  j>  |
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Last Updated ( Sunday, 22 March 2009 16:38 )
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